Consumer Signal Brief plan at $750 includes: Interviews with 100 U.S. adults, 2 finalized concepts, maximum 8 questions + 1 open-ended question, 2-page Go/No-Go report, 1 revision, and delivery within 48 hours. Targeted Consumer Validation plan at $1,250 includes a specific target audience, the ability to add questions, and expanded reporting. Creative Compare Diagnostic plan at $1,750 includes 3 or more concepts, expanded reporting, and deeper analysis reports.

This service is designed for DTC beauty brand founders, marketing directors, and creative strategy directors who need to validate advertising concepts before launching a campaign.

Start with the Consumer Signal Brief plan at $750. If you need to specify a target audience or add questions, choose the Targeted Consumer Validation plan at $1,250. If you need to evaluate 3 or more concepts with expanded reporting, choose the Creative Compare Diagnostic plan at $1,750.

Yes, our prices are transparent with no hidden fees. The Consumer Signal Brief plan starts at $750, the Targeted Consumer Validation plan starts at $1,250, and the Creative Compare Diagnostic plan starts at $1,750. However, prices may be adjusted based on an increased scope of work or specific service upgrades, and we will always inform you of the clear price before starting.

Creative testing is the process of testing advertising concepts with real consumers before launching a campaign, to provide directional evidence of how effective the concepts are, helping to reduce the risk of spending on ineffective concepts.